Press Release
Beats integration, combined with amazing 4.7-inch display, introduces
powerful entertainment experience
PHILIPPINES – 11 November 2011 – HTC Corporation, a global designer of mobile devices, today unveiled the HTC Sensation XL with Beats Audio™ integration. This latest innovation is the result of the new partnership between HTC and Beats announced in August and takes mobile entertainment to a new level with an amazing 4.7-inch screen and a specifically optimized audio experience. The HTC Sensation XL with Beats Audio™ joins the HTC Sensation XE with Beats Audio™ to provide customers with a strong line-up of HTC smartphones integrated with Beats Audio.
“Our partnership with Beats Audio complements our commitment to bringing the ultimate experience that indulges the user’s senses, be it listening to music, watching a movie or playing a game,” said Lennard Hoornik, President of HTC South Asia Pacific. “This new association exemplifies our dedication to our customers today and into the future.”
“HTC is an incredible partner and has completely embraced our desire to make the music experience on the mobile phone as powerful and as rich as it can be,” said Jimmy Iovine, Chairman of Beats by Dr. Dre.
Design, Performance and Stunning Audio
With the 4.7-inch screen, slim 9.9mm design and Beats Audio integration, the HTC Sensation XL with Beats Audio™ was specifically created to deliver the best entertainment experience with stunning audio and visuals for music, movies and games. The HTC Sensation XL with Beats Audio™ features unique audio tuning by Beats that ensures customers will hear their music as the artist intended.
Unique to HTC phones, the HTC Sensation XL with Beats Audio™ includes new lightweight urBeats™ headphones, created exclusively to integrate with the Beats’ audio profile on the device. The built-in microphone makes hands-free calling easy and the on-cable remote control allows customers to pause, advance or rewind, and to answer a call mid-track.
Customers can also send music recommendations and track information to friends over SMS, email or through their Facebook profile. To allocate the perfect audio alert to an incoming call or message from friends and family, use the ringtone trimmer to edit a music track and add it to a friend’s contact profile.
Capture the moment
The HTC Sensation XL with Beats Audio™ boasts an 8MP camera, featuring an f/2.2, 28mm wide-angle lens with BSI sensor to fit more of the scene into every shot and for better low-light performance. In video mode, the HTC Sensation XL with Beats Audio™ enables customers to record a perfect moment with stunning clarity and incredible stereo sound – perfect for sharing on YouTube, Facebook or a TV.
Availability
The HTC Sensation XL with Beats Audio™ will be available at Smart Communications and HTC authorized resellers at a suggested retail price of PhP 32,500 by end November.
About Beats Electronics LLC
Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. For more information, please visit http://beatsbydre.com.
About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile industry. By putting people at the center of everything it does, HTC creates innovative smartphones and tablets that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.
