Tuesday, July 19, 2011

Fitness First Partners with ABS-CBN for The Biggest Loser Pinoy Edition

The world’s largest health club, Fitness First, true to its “Real People, Real Results” motto, partnered with ABS-CBN to support its hit reality program The Biggest Loser Pinoy Edition  whose contenders are seeking to change their lives through improved health and fitness.
To this end, Fitness First set up a satellite gym, with its world-class standard equipment, within The Biggest Loser Pinoy Edition camp for the contestants, who have been following a rigorous training and nutrition plan to achieve their life-transforming weight-loss goals.
“Committed to a fitter Philippines, Fitness First partnered with The Biggest Loser Pinoy Edition to continue to inspire Filipinos to first set then really go for that goal to change their lives through fitness,” said Fitness First Country Manager Mark Ellis. “The real-life success stories of Fitness First members and past Biggest Loser contestants have already shown us that nothing is impossible if you stick to a plan and push yourself a little bit more. This certainly aligns with our ‘Real People, Real Results’ motto for motivating Filipinos and making that connection between improved fitness and better performance in everything else in our lives.”
The satellite gym for the contestants abides by the same world class Fitness First standards. That consistency is how Fitness First strives to feel like ‘second home’ and to make every member feel that they count  even as it has grown to over 1.4 million members in over 540 clubs worldwide with over 50,000 members in the Philippines. Ellis said, “As The Biggest Loser contestants’ stories show, it is no longer just about helping people lose weight. It’s about changing lives. Working with them and Fitness First members to achieve whatever motivates them—that’s the business that we’re in.”
The Biggest Loser Pinoy Edition airs weekdays at ABS-CBN Primetime Bida. To learn more about Fitness First, visit  www.fitnessfirst.com.ph.

Monday, July 11, 2011

Franchise Asia 2011

Good news to all Filipinos!  The Philippines through the Philippine Franchise Association won the bid to host the twin international meetings of the Asia Pacific Franchise Confederation (APFC) and the World Franchise Council (WFC).  Franchise Asia 2011 is the biggest franchising event in Asia.  This 4-in-1 prestigious international event will be held from September 19 - 25, 2011 at the SMX Convention Center.  Attendees are National Franchise Associations delegates from 43 WFC member-countries.

  • The International Franchise Conference (September 22-23, 2011)
The International Franchising Conference will feature international experts and speakers who will talk about franchising updates and opportunities across the globe. This event is a high-level education forum that will provide the best opportunity to learn from the best minds in franchising and designed to help stakeholders stay ahead in today’s demanding and ever-changing market. 

This year, the conference will be led by industry leaders such as Jollibee Foods Corporation chair and CEO Tony Tan Caktiong; Krispy Kreme Doughnut Corporation International senior vice president Jeff Welch; 7-Eleven International senior vice president Chris Tanco; and Mang Inasal founder and vice chairman Edgar Sia III, who make up the roster of powerhouse speakers.

  • The International Franchise Expo (September 23-25, 2011)
Designed as the biggest one-stop shop event this side of Asia, the three-day International Franchise Expo will provide the platform for Asian brands to expand their markets internationally as well as for global brands to penetrate the ASEAN market.  Exhibit hours are 10:00 AM to 7:00 PM on Friday and Saturday, 10:00 AM - 6:00 PM on Sunday.  

  • The Educational Sessions and Seminars (September 23-25, 2011)
A key component of Franchise Asia 2011, the Educational Sessions and Seminars aim to provide the proper learning venue for participants to understand where they fit best in a variety of franchise opportunities - franchisee, franchisor and international master franchisee. Seminar topics include Investing in a Franchise Wisely, Franchising Your Business Right, and International Franchise Opportunity.

  • International Meetings:
·          Asia Pacific Franchise Confederation (APFC) September 19-20, 2011
The 13-member Asia Pacific Franchise Confederation, which meets annually, was created with the goal of cultivating bilateral cooperation among member-franchise country associations in the As-Pac rim with the hope of strengthening the sector in the region. The APFC meeting in Manila hopes to further develop and bolster this goal and take full advantage of the optimistic Asian economic outlook.
·         World Franchise Council (WFC) September 21-22, 2011
The World Franchise Council, composed of 43 National Franchise Associations around the world, will hold its bi-annual meeting in Manila. WFC is tireless in its efforts to promote franchising – with its many benefits, particularly its multiplier effect in terms of enterprise and job creation – as a tool for positive economic growth.  The meeting will set strategic directions to further strengthen the role of franchising in forging a robust global economy, as well as articulate policy guidelines that will foster the fair and ethical conduct of the franchising business, thus protecting the good name of franchising globally.

For full details on conference proper/agenda, log on to www.franchiseasia2011.com.ph 
Registration may also be done online.

Friday, July 8, 2011

“Kodak by Me”

Trigger-happy Filipinos are in for a summer treat as Kodak Philippines officially announced the launch of “Kodak by Me,” an on-line domestic travel photo competition housed in Kodak Philippines’ official Facebook page.

This project resulted from the continued revitalization of the local travel industry combined with Kodak’s philosophy of capturing and sharing priceless moments that jives with Filipinos’ love for photo taking. Kodak Philippines’ “Kodak by Me” campaign aims to give Filipinos a platform to place local tourism in a positive light through their photos showcasing the breathtaking sights and many adventures that only the Philippines can offer.  

In line with the launch of this travel photo competition, Kodak Philippines unveiled 3 new digital cameras and 1 pocket HD cam with instant online sharing capabilities: Kodak Easyshare Mini, EasyShare Touch, EasyShare Sport digital cameras and Kodak PlaySport HD pocket video camera that allow Filipinos to let the world see the country they love, through their eyes. These product introductions are a testimony to Kodak Philippines’ commitment to ongoing innovation that helps people stay connected and share life’s moments.

Starting this May, monthly domestic travel photo themes will be announced – from traveling-couples photos to underwater shots to barkada vacation videos, everyone can send in their photo and video entries and instantly be qualified to win the latest Kodak digital cameras–Kodak Easyshare Mini, EasyShare Touch, EasyShare Sport digital or Kodak PlaySport HD pocket video camera—twice every month! All they have to do is be a part of the Kodak Philippines community on Facebook and stay tuned for the announcements of the monthly themes.

Minor weekly themes will also be rolled-out where participants can win amazing prizes such as digital frames, printing coupons, memory storage, one-of-a-kind travel kits and accessories.

“We at Kodak Philippines are very excited to roll out the ‘Kodak by Me’ online domestic travel photo competition. This campaign couldn’t have come at a better time, especially with the resurgence of local tourism, and with so many Filipinos re-discovering not just their love of travel, but of country as well. Kodak wants to be a part of the Filipinos’ journey, as they discover the many things to love about the Philippines, and we want to enable them to share these breathtaking discoveries with the world,” said Angie Francisco, Business Development Manager of Kodak Philippines.

To learn more about Kodak’s newest offerings and to get a chance to join the Kodak By Me travel photo competition, join Kodak Philippines official Facebook page today.