Press Release:
June 16, 2011, MANILA – Yahoo! the premiere digital media company announced the launch of OMG! Awards – the first of its kind purple carpet event that will recognize the most-searched celebrities on its newest and leading entertainment property in the Philippines. The Awards combine Yahoo! Search and rich news content from Yahoo!’s celebrity and entertainment news site, OMG! to recognize the top trending web celebs, those who have propelled to stardom in cyberspace and used the power of the Internet to reach their fans
The awards ceremony which will take place on June 21 comprises 72 nominees in 18 categories; the winners of which will be selected through popular search queries and polling methods.
The categories for the most-searched award include OMG! Celebrity of the Year and OMG! Major Impact, while the winners for Hottest Actor/Actress, Funniest Comedian/Comedienne, Breakthrough Artist Male/Female, Awesome Young Actor/Actress, Favorite TV Host Male/Female, Amazing Newcomer Male/Female, Coolest Singer Male/Female, Coolest Band categories and Designer of the Year will be selected through popular polls. The poll site is located at http://ph.omg.yahoo.com/omgawards/
Hosted by JM Rodriguez and Andi Manzano, Yahoo OMG! Awards will feature acts by top local performers including Someday Dream, Johnhoy Danao and Up Dharma Down, and appearances by popular Filipino celebrities. Noted fashion designers Joey Samson, Jun Escario and Kate Torralba will present a purple themed fashion show while “Cosplay Queen” Alodia Gosengfiao will live blog from the event scene. An after hour party will be hosted by DJ Chris Myk.
Erwin Lemuel Oliva, Country Editor, Philippines, stated, “To determine the winners in each category, our editors will do a thorough trend analysis by assessing the percentage increase in the online searches to identify the most-searched Filipino celebrities. From this short-list, readers will be asked to vote for their favorite.”
The Awards show will be presented by Wi-Tribe and sponsored by Ponds, Sunsilk and Clear. In a true celebrity style, OMG! icons will be escorted in luxury cars provided by Jaguar and Land Rover while Pernod Ricard, producer and distributor of premium wines and spirits will be the official beverage sponsor.
“OMG! Awards is a direct response to the increasing popularity of Yahoo!’s entertainment site which was launched in March this year and has quickly grown to become the number one property in the Philippines. http://ph.omg.yahoo.com/ consists of the latest news on the local and global entertainment scene receives 682,000 unique visitors per month,” stated Oliva.
Updates from the OMG! Awards event will be posted on Yahoo! Philippines’ Facebook Page on http://www.facebook.com/yahoophilippines while Tweets from the purple carpet can be followed on http://twitter.com/yahooph. A Flickr page has also been set up for Filipinos to share photos with their favorite celebrities on http://www.flickr.com/groups/omgphilippines/.
